Lesson 5: Marketing & Storytelling for Artists

People don’t just buy art—they buy connection. Marketing and storytelling help you bridge the gap between your inner world and the audience waiting to experience it.

Things to Think About / Tips

• People connect with you before your art — tell your story.

• Be consistent with posting — your audience grows through rhythm, not bursts.

• Use visuals, captions, and calls to action that reflect your purpose.

• Build a simple content calendar to stay organized.

• Your “why” is the heart of your brand — share it often.